The Grown Diamond Trade Organization (GDTO), the leading trade association supporting the lab-grown diamond supply chain, is excited to announce the launch of its new comprehensive training presentation designed to empower jewelry retailers and their sales associates. This exclusive training is available now to GDTO retailer members, providing them with the tools and knowledge needed to sell more lab-grown diamond jewelry to consumers.

As the lab-grown diamond market continues to grow at a rapid pace, it is essential that retailers are equipped to confidently discuss the unique benefits of these stones with their customers. The new GDTO training presentation covers everything from the environmental benefits of lab-grown diamonds to the intricacies of the production process and consumer demand trends. It is specifically designed to enhance retailers’ ability to educate customers and close sales in a competitive jewelry market.

“We are thrilled to provide this valuable resource to our members,” said Marty Hurwitz, Executive Director of GDTO. “With the increasing interest in lab-grown diamonds, this training will help retailers effectively communicate the advantages of these beautiful, sustainable, and ethical alternatives. By offering this program, we aim to ensure that GDTO members stay ahead of the curve and capitalize on the growing demand for lab-grown diamonds.”

To make it easier for more jewelry retailers to join the GDTO and gain access to this important training, the organization is offering a special membership promotion. Retailers can now join GDTO with a first-year membership fee of just $1 using the exclusive promo code GDRET1.

“We want to create a unified voice for the lab-grown diamond market and make these incredible products accessible to all consumers,” added Hurwitz. “This promotion allows more retailers to become part of our mission, gaining access to a wealth of resources, including the new training presentation, industry insights, networking opportunities, and more.”