During the recently held, Paris Fashion Week, GRWN, the new and innovative lab-grown diamond brand, announced its inaugural collaboration with MAD, a leading destination for luxury watch customization based in Paris, France, on a two-piece limited-edition assortment of lab-grown diamond watches.

The collection featured two one-of-a-kind collector pieces titled, Ultra Violette Concept 1 and Concept 2 with a starting price of $100,000. The Ultra Violette Concept 1 watch features a Rain Fall inspired pave bracelet, rainbow dial markers, and a brushed stainless steel 39MM casing, lathered in GRWN’s very own lab-grown diamonds.

Manufactured by the world’s largest CVD cultivators, Green Lab, based in Gujarat (Surat), India is committed to sustainable luxury & high-quality diamonds. Crafted within the radiant embrace of a 35 MW solar power plant and hybrid windmill, the Green Lab facility spans 110 acres.

The International Gemological Institute (IGI) has certified the lab-grown diamonds embellished in the watch. IGI reports revealed a total of 652 lab-grown diamonds with 11 unique Rainbow colored Baguette indicators, F color, with VVS clarity, underscoring the superior quality of gemstones that accentuate the watch’s radiance.

“Brand’s commitment to stellar craftsmanship combined with technology and now taking the next leap into sustainable luxury makes them industry pioneers, Heartiest congratulations GRWN X MAD team,” stated Tehmasp Printer, CEO-IGI.

On the Disclosure they say, the watches displayed are watches owned by individuals and have been personalized for the owner with great care and craftsmanship. GRWN & MAD is not affiliated with, nor is it a licensed or official distributor, partner, agent, or representative Audemars Piguet watch utilized in the personalization of the owner’s watch. Moreover, any original warranties form the originating watchmaker are void. GRWN & MAD provides a warranty that is neither sponsored by nor affiliated in any way with the originating watch company.