Charles & Colvard, a globally recognized fine jewelry company specializing in lab-created Made, Not Mined gems, is proud to announce its strategic partnership with American actress, Skyler Samuels, the Company’s new brand ambassador.

Samuels is best known for her roles in television series such as Wizards of Waverly Place, The Nine Lives of Chloe King, Marvel’s The Gifted, Scream Queens, and American Horror Story. Samuels was handpicked to headline Hallmark Channel’s prequel movie series, Aurora Teagarden Mysteries: Something New, in 2023. Skyler will debut two new Aurora mystery movies later this year.

“Everyone deserves a little sparkle in their life, and I love that Charles & Colvard delivers that in a sustainable way. I am thrilled to find a brand that shares my affection for lab-grown diamonds and moissanite,” said Skyler Samuels.

As Charles & Colvard’s new brand ambassador, Samuels will be the new face of the Company’s mission to create conflict-free, beautiful, and ethical fine jewelry. Campaigns will be launched across various organic and paid channels, beginning with the Company’s upcoming Mother’s Day promotion.